Search Engine Optimization (SEO) Strategies : A Step by Step Process

seo-process

SEO strategies for optimizing your website

(A complete SEO Strategy for enhancing your business or your career)

This article will help you in gaining complete knowledge of Search Engine Optimization (SEO) in and out, with a step by step process covering all the significant aspects.

So, let’s start with the simple definition of Search Engine Optimization (SEO)

What is the definition of Search Engine Optimization (SEO) in digital marketing?

definition-of-seo

 

SEO is an iterative or continuous practice of optimizing your website so that you have a surge in traffic on your website organically (without investing a single penny for it), both in quantity as well as quality.

For better ranking in the SERP (Search Engine Result Page) through organic means with the help of SEO, you need to understand the users’ first that are using the search engine for finding an answer to their query.

Now, 

Are you wondering, SEO stands for website optimization for the search engines as per the acronym then how users associated with it are?

Well, SEO is about both the people and the search engine, despite the literal meaning of the term.

If you want your website to rank on the first page, you need to understand the audience first as mentioned, and the following questions will help you in the process.

  • What are the audiences searching for online?
  • What are the answers they are expecting?
  • What are the keywords they are using while searching for the query?
  • What are the types of content they would like to consume?

“As per the 99firms reports, the search engine Google processes around 70,000 searches/second, which makes 5.8 billion searches/day and about 2 trillion searches/year.”

Once you have the answers to the above questions, you will be well aware of the information from the audience side.

Although now you have complete information on the audience, this is just half of the SEO journey covered.

The other half consists of making the content as per the search engine guidelines in such a way that they are easily crawlable by the search engine bots.

How do search engines decide the ranking of the web pages?

search-engines

Search engines are like huge platforms that have the answers to almost every question and solution to almost every problem. 

Well, there are millions and also billions of content available for your single query and thus the search engines go through every single piece of content out there through various ways and bring you the most relevant content from the vast options.

“As per the reports of internet live stats, there are over 1.6 billion websites on the internet around the world as of now and the number just keeps on growing.”

For deciding the ranking search engine goes through the following three basic processes

  • Crawling 
  • Indexing 
  • Matching 

What is the definition of the term “crawling” in terms of SEO?

Crawling is the process where search engine’s web crawlers (bots) go through every website that is available on the web/internet and then crawl through every section of the website from every perspective of it such as code/content/URLs, etc to determine what it is about.

What is the definition of the term “indexing” in terms of SEO?

Indexing is the process where search engines store the data found during the crawling process, and once the data is indexed it’s ready to be displayed to the audience according to the searched query in the search engine.

What is the definition of the term “Matching” in terms of SEO?

In the matching process, every content from the vast library of indexed data is matched with the searched query inputted by the user. Then the most relevant answer to that query is displayed on the first page.

“As per the gs Statcounter’s April 2020 reports, the most dominant search engine in the market worldwide is Google which owns 91.89% following Bing, Yahoo, and Baidu which has 2.79%, 1.87%, and 1.1% respectively of the world search market.”

Thus if we see from the SEO perspective, the most essential platform to optimize your website/content for is Google search engine as compared to the other search engines in the market worldwide.

What are the types of SEO practices in digital marketing?

When it comes to optimizing your website for the search engines, there are various practices enterprises need to implement for their business website for acquiring the top position in the SERPs.

But these number of different SEO practices are segregated into three types:

  • On-page SEO
  • Technical SEO
  • Off-page SEO

What is the definition of “On-page SEO”?

On-page SEO also known as On-site SEO is the process of optimization/making necessary changes on the website’s web pages for gaining the top position in the SERPs.

What is the definition of Technical SEO?

Technical SEO refers to the optimization of the website as well as the server which makes it easy for the search engine crawler bots to crawl seamlessly through the website.

What is the definition of Off-page SEO?

As the name suggests, Off-page SEO is the effort we take outside the website boundary for improving the website’s ranking in the SERPs.

Simple SEO strategies for improving website visibility on search engines 

seo-strategy

(Easy to learn and implement effective SEO – Tutorial)

Now, as we have discussed every significant aspect of SEO with an enlightening knowledge that every individual must be aware of before starting his/her SEO journey, 

It’s time to create a list of simple SEO strategies that can be easily implemented for improving website visibility on search engines and are even practised by the well-known SEO strategists such as Brian Dean and Neil Patel.

Let’s put some light on those profound and prominent SEO strategies that can enhance your website to appear in the top lists of SERPs.

Here is the quick checklist of effective SEO strategies you can start right away:

  • Generate a set of keywords
  • Analyze the search engine’s first page (for the keyword you want your website to rank for)
  • Create quality content that is easily consumable by the user
  • Design your content appears to be sleek and compelling
  • Quality backlinks for your website
  • Match your content with the search intent
  • On-page SEO optimizations
  • Keep enhancing your content from time to time. 

So here is the complete SEO guide in a nutshell that every beginner must need to know about to start his/her SEO journey.

We recommend you to read every bit of it for a better SEO of your website and thus a positive impact towards its search engine ranking.

Please leave us your comments below.

We would be happy to hear from you about your SEO experience. 

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